MKTG 14, Marketing, Fall 2024, Section 101

MKTG 14

Course Description

This is an introductory course in Marketing designed to provide an awareness and understanding of the role and function of marketing within an individual firm and throughout the total economy. The student is introduced to the principles and techniques of marketing and its various functional areas. The various marketing strategies utilized in product or service planning and development, pricing, distribution and promotion in response to the needs and wants identified in various markets are explored.

Additional Information

Please use the documents and/or links below to view more information on MKTG 14, Marketing, Fall 2024, Section 101.

Course Document

Download Course Document

Course Hours

45


Section

101


Secondary Course Name

BMI3C


Instructional Location

St Mary Catholic Secondary School


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