Marketing (MKTG 1100) – S2 – Holy Trinity C.S.S.

15081

Course Description

This foundational business course is aimed at giving students a practical introduction to the marketing process and the activities of marketers. Students will be exposed to and have to apply their understanding of external and internal analyses, strategic marketing planning, marketing research, and consumer behaviour. Students will also explore corporate social responsibility and the ethical implications of marketing actions.

Additional Information

16180

Course Document

MKTG 1100 2024 2025

Course Hours

42


Section

F01


Secondary Course Name

BOH4M


Instructional Location

Holy Trinity C.S.S.


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